This is a full graphics and branding package created as a part of PR and Advertising Design course at UNO. I was able to create a fictional business to rebrand. I chose to create a dog boutique simply because my dogs are a huge part of my life that inspire me constantly. The silhouettes in the logo are vector traces of my actual dogs; Macy, a 6-year-old cockapoo, and Sophie, a 2-year-old maltipoo. The photos used are photos I have taken of them that I feel really characterize the fictional business.
See the full creative brief and final project here: Conrad Final Project