This is a custom Snapchat Geofilter that I designed following off of the F.R.I.E.N.D.S. themed Bid Day event. I used the color purple because that is the main color for Sigma Kappa Sorority and their biggest philanthropy, Alzheimer’s Association. I also created the Ney York skyline and downloaded a custom font for the design. The event hosted around 90 college students and was very popular. Below are some examples of the filter in use.