All designers must work diligently to capture their audiences attention and make their content appealing to the eye. It’s crazy how visual humans are. Without a proper web design our interest doesn’t stick around long so it’s important to keep up to date and competitive in the game.
Web design is a visual representation of the news and a pages features. A basic web design structure is much like a digital newspaper, with a grid layout with boxes. Most sites, especially news sites are funded almost completely by the revenue from paid advertisements so it’s important to leave enough space to place an ad in seamlessly with your page’s content. It’s important to not look like there are a ton of ads, creative designing is key in not looking like a online version of times square. Having too much going on is super unappealing to the eye and will send your readers running, or clicking, away.
Another easy way to send people away is be having a crazy, visually unappealing font. WRITING IN ALL CAPS, bolding everything, or having strange font themes can be uncomfortable to read for any length of time. Using a font like, Times New Roman, is the best idea for any story with a lot of text content because studies have shown that it is easier to read. Keeping your text left justified and separating your stories into shorter digestible chunks will keep your readers’ interest much longer.
In news design, it’s important to arrange the most compelling stories at the top of a page and in larger spaces. Adding an image will attract immensely more clicks than a story with just a headline.Videos can also enhance the appeal of a news story because it is less text heavy.
Using links in your story creates a more interactive online environment and encourages readers to learn more about the story. Links can be used in a story’s headline or embedded into the story itself, this is great to do with sourcing material to a easily accessible link. It’s also a great way to bring up previous stories that are relevant to the topic to encourage readers to check them out too.