All designers must work diligently to capture their audiences attention and make their content appealing to the eye. It’s crazy how visual humans are. Without a proper web design our interest doesn’t stick around long so it’s important to keep up to date and competitive in the game.
Web design is a visual representation of the news and a pages features. A basic web design structure is much like a digital newspaper, with a grid layout with boxes. Most sites, especially news sites are funded almost completely by the revenue from paid advertisements so it’s important to leave enough space to place an ad in seamlessly with your page’s content. It’s important to not look like there are a ton of ads, creative designing is key in not looking like a online version of times square. Having too much going on is super unappealing to the eye and will send your readers running, or clicking, away.
Another easy way to send people away is be having a crazy, visually unappealing font. WRITING IN ALL CAPS, bolding everything, or having strange font themes can be uncomfortable to read for any length of time. Using a font like, Times New Roman, is the best idea for any story with a lot of text content because studies have shown that it is easier to read. Keeping your text left justified and separating your stories into shorter digestible chunks will keep your readers’ interest much longer.
In news design, it’s important to arrange the most compelling stories at the top of a page and in larger spaces. Adding an image will attract immensely more clicks than a story with just a headline.Videos can also enhance the appeal of a news story because it is less text heavy.
Using links in your story creates a more interactive online environment and encourages readers to learn more about the story. Links can be used in a story’s headline or embedded into the story itself, this is great to do with sourcing material to a easily accessible link. It’s also a great way to bring up previous stories that are relevant to the topic to encourage readers to check them out too.
KETV’s Meteorologist and reporter, Kyle Gravlin, came to speak about how he got his start in broadcasting. He says he never saw himself as a reporter, he actually was originally studying Atmospheric Science before braking into his current role as a evening and weekend reporter for Omaha’s KETV New cast.
Gravlin started out in a small town and stressed the importance of working your way up. He paid his dues just like every reporter does before entering into the broadcast field.
Gravlin talked about some of the crazy expectations for working in TV. Today’s broadcast journalists, and all journalists for that matter, are expected to do so much more than previous generations. They are expected to know how to shoot video, do audio edit stories and video,and keep up-to-date a well-run social media accounts. Not to mention that it’s all on a deadline: it has to be perfect but it has to be fast. Being strong in technology, especially social media matters more than it ever has before. The internet is where most people get their news an the easiest way to establish a profile of credibility.
Gravlin also talks about the importance of having a thick skin. Reporters are harshly judged on not only their merit, but their appearance.Women especially are held to higher beauty standards and judged by what they do, how they act, and what they wear. The criticism is so harsh on reporters, he said that he has even received death threats because of the weather not turning out as he predicted. With KETV being on the largest news stations in the Omaha- Counsel Bluffs broadcast area, those pressures are even greater.
Gravlin also stresses the importance of internships and their ability to get your foot in the door. The relationships you build in internships can make or break your career and help you land opportunities you never could’ve predicted. So basically work hard, pay your dues, do quality work, make connections and you can get to wherever you need to go.
Students Ashlynn and Maggie walking to the donation center.
Close up: Pile of over 40 tie blankets.
Volunteers collecting the blankets from the totes and bags.
Ashlynn approaching Youth Emergency Center Entrance.
Wide Shot of CHI Immanuel Hospital Main Building.
Immanuel Medical Center sign in lobby.